Lina is building at Helicone.
As a product designer, I bring clarity and strategy to technical products. In many aspects of work, I wear multiple hats, move exceptionally fast, and prioritize empowering the people I work with.
Currently building LLM observability tools to make non-deterministic AI agents easier to debug. Previously, I collaborated with brilliant minds at Intuit, Epic Games, and General Motors.
Case Studies
Helicone's Rebranding Story
Strategic rebrand transforming Helicone from a YC dev tool into an enterprise-ready platform.
April 23, 2024
Improving Developer Experience
A simple story about rebranding and establishing design leadership at Helicone
April 23, 2024
Building LLM Observability
A simple story about rebranding and establishing design leadership at Helicone
April 23, 2024
Demystifying the First Home Savings Account in TurboTax
How I led design strategy for a time-sensitive finaniclal product, balancing user needs with compelx regulatroy requirements while reduving cognitive load by 15%
March 1, 2023
Writing Lately
SEO, if it was a design problem
on seo, they talk about tactics to rank higher. it's actually a design problem.
April 30, 2025
Should you build or buy LLM observability?
Let's break down the costs, engineering tradeoffs, and hidden complexity in both approaches. Here's what we've seen teams actually do in production.
April 10, 2025
The freedom of designing a space truly yours
Facebook marketplace finds, estate sales, make a space that you can invite your friends to :)
April 6, 2025
Top LLM API providers in 2025
Find the fastest, most cost-effective platforms for your AI applications and how to integrate Helicone for LLM observability.
March 31, 2025